Stellar Award winning and Grammy nominated gospel music duo, 21:03 (Evin Martin and Torrence Greene), new EP ‘Outsiders‘, leads the Billboard Top Gospel Chart this week at Number 1.
This impressive debut of 21:03’s fourth album marks their highest debut to date. This successful debut followed an extensive “March Madness” promotional run in Detroit, MI; Indianapolis, IN; South Bend, IN; Gary, IN; Dayton, OH; Milwaukee, WI; St. Louis, MO; Las Vegas, NV, Evanston, IL and Chicago, IL; in which 21:03 made several television and radio appearances on the innovative, “RV: Road Trip Tour“. The road-trip style tour also featuredPMG Gospel Billboard #1 artist J Moss. Fans can expect to see 21:03 hit the road again on the second leg of the “RV: Road Trip Tour” launching this Spring. 21:03 also made an appearance on TVOne’s national television broadcast, “NewsOne Now with Roland Martin,” to support their new album.
“We are extremely proud of the effort put fourth by 21:03. Their new project speaks to heart of Christian believers of all ages. The success of this album reassures us that gospel music is not a dying genre, as some are led to believe,” said Walter Kearney, of PMG Gospel.
Released via PMG Gospel, 21:03’s fourth album has been one of the most talked about and anticipated releases all year. The duo recently completed two national TV appearances. TVOne will air their participation in the 30th Annual Stellar Gospel Music Awards on April 5, 2015. Additionally, 21:03’s opening performance at the 2015 AllState Gospel Superfest will begin airing regionally on local network TV this weekend (NYC: 4/4/15- 1P EST/ Chicago: 4/12/15- WCIU-26). PMG Gospel artist J Moss will close the broadcasts of the 2015 AllState Gospel Superfest with an outstanding performance of music lifted from his number one album, ‘Grown Folks Gospel.’
21:03’s, “Outsiders“, features BET Sunday Best winner Joshua Rogers, and PMG Gospel Billboard number one artist, J Moss. The national Reach Media radio show, ‘The Yolanda Adams Morning Show,’ featured album single, ‘A Friend‘ on New Music Tuesday; which premiered to rave reviews!
“With ‘Outsiders,’ we’ve created an album that speaks to todays generation of believers: powerful lyrics, powerful vocals and trendsetting beats,” says album producer Paul “PDA” Allen.
One factor credited for the success of the new project is the innovation of the each album track having a visual. PMG Gospel strategically released visuals for the album tracks, “A Friend,” “Brand New Day,” “Priority,” “Square Circles,” “Nobody Bigger,” and “I’m Gonna Make It.” Each music video premiered on a separate media outlet, maximizing it’s exposure. RapZilla.com partnered with PMG Gospel in launching the visual for the iTunes bonus track, “Nobody Bigger.”
PMG Gospel has found a unique way utilizing grassroots marketing and publicity techniques during an era in which retail stores have reduced the amount of gospel music available for consumers. “The number one debut of 21:03’s fourth album is a clear indication that gospel music lovers have buying power. I can only imagine the barriers 21:03 can break down if they have greater radio play,” says J Moss.