Home / Artists / Kierra Sheard Teams Up with ‘Saving Our Daughters’ for New PSA, “Don’t Quit”

Kierra Sheard Teams Up with ‘Saving Our Daughters’ for New PSA, “Don’t Quit”


Gospel’s Sweetheart and Sunday Best Judge Kierra Sheard teamed up with Saving Our Daughters to create an uplifting PSA, titled “Don’t Quit”. The goal of the campaign is to encourage young ladies who want to give up on life. In an effort to save ‘Our Daughters’ from homelessness, Kierra lets them know that God has a plan!

Kierra’s PSA platform will collaborate with her new album, GRACELAND, which hits stores July 22nd. The exuberant first single, “2nd Win,” plays in the PSA and fittingly underscores the PSA’s message about overcoming life’s challenges. Kierra’s PSA was directed and created by celebrity photographer Derek Blanks of Atlanta Georgia.

Check out the PSA below:

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About Mike Jones

Michael Jones is the Director of Public Relations for Urban Roundup Group, LLC and Chief Editor of He began his career in the Gospel Music Industry upon graduating from Rowan University with a Bachelor’s Degree in Communications. Since then, Jones has had the honor of interviewing Kirk Franklin, Donald Lawrence, Erica Campbell, Deitrick Haddon and many more of Gospel’s elite.
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