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Sisters in Faith Brand Expands Reach to Costco Club Stores and Much More

SistersInFaith-Final[1]The reach and influence of the Sisters in Faith brand of inspirational products for African-American women is expanding across the country in stores, online, and through in-person events. The Sisters in Faith Holy Bible: Encouraging and Empowering African-American Women with God’s Truth (Thomas Nelson, $39.99, ISBN 9781401675158), a Bible designed to address the concerns of today’s Christian woman, will soon be sold at Costco, the world’s largest membership warehouse chain. A weekly devotional based on the Sisters in Faith Holy Bible is now available at BibleGateway.com, an online a Bible resource site that serves millions of visitors each month. In addition, the Bible’s editors will participate in the Empowerment Experience at the 2013 ESSENCE Festival, the nation’s preeminent annual event celebrating African-American culture and music.

Costco will begin selling the Sisters in Faith Holy Bible on Monday, July 8, 2013. The warehouse chain, which has more than 68 million members and 626 warehouse stores worldwide, will initially offer the Sisters in Faith Holy Bible in seven U.S. markets.  Costco will highlight the new product at two book signing events in the Atlanta area. Michele Clark Jenkins and Stephanie Perry Moore, the Bible’s Executive Editors will be featured at the signings on Friday, August 2, at 6350 Peachtree Dunwoody Rd NE, Atlanta, GA (11:00 a.m. – 2:00 p.m.) and Saturday, August 3, at 645 Ernest Barrett, Pkwy NW, Kennesaw, GA (11:00 a.m. – 2:00 p.m.).

“We are very excited to see increased support for the Sisters in Faith brand from our mass market accounts, including Target, Sam’s, Wal-Mart and now Costco. The upcoming author signings for the Sisters in Faith Holy Bible at Costco are great opportunities for Costco club members in the Atlanta area to learn more about this great brand and to interact with the authors,” says Megan Jayne, Key Accounts Manager, Mass Market Sales at Thomas Nelson. “We believe that the fresh voices represented in this brand, along with the strong, Biblical content, will resonate with today’s African-American woman seeking spiritual growth through books that are accessible and applicable to her everyday life.”

“Michele and Stephanie are incredible ladies; they are a constant stream of ideas and bubbling with energy,” says Robert L. Sanford, Vice President and Associate Publisher, Thomas Nelson Bibles, Reference, and Curriculum. “Thomas Nelson is privileged to have such delightful advocates for the products we’ve created together with them.”

In addition, women can now connect with the Sisters in Faith Holy Bible online through a new weekly devotional series on BibleGateway.com. Sisters in Faith Devotionals consist of reflections written by executive editors Michele and Stephanie, as well as other contributors to the Sisters in Faith Holy Bible. Each writer brings her unique perspective to a wide range of everyday issues like managing anger, finding time for prayer, or lending a helping hand to other women in the community. Devotionals are emailed out every Monday to those who sign up to receive a newsletter on Biblegateway.com: http://www.biblegateway.com/newsletters.

Jenkins and Moore will also take the Sisters in Faith Holy Bible’s message to the 2013 ESSENCE Festival in New Orleans, LA. They will participate in the Employment Empowerment Experience Series as panelists for the “Reinvent Your Life and Your Business” discussion on Saturday, July 6, at 1:30 p.m.

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The Sisters in Faith Holy Bible is a sister-to-sister guide through the Word of God. It demonstrates how His Word is active and will impact every interaction of life in a practical way for the African-American woman. The Sisters in Faith Holy Bible seeks to highlight where the Bible speaks in to five major areas of life: God, Family, Others, Self, and Career. Contributors include first lady Jamell Meeks, recording artist Joann Rosario Condrey, novelists Kim Cash Tate, Vanessa Davis Griggs, and other scholars and artists. Executive editors Michele Clark Jenkins and Stephanie Perry Moore are the co-founders of Sisters in Faith, an entity established to create meaningful products that encourage and empower African-American women with God’s truth, and address the needs and concerns of life that are particularly challenging to the women in this culture.

“African-American women have long suffered and long loved the Lord in such a way that being Christian and being African-American is synonymous,” say Jenkins and Moore. “But very little Christian product reveals her voice through the body of Christ and almost none has been created to speak directly to her in a way that relates to her life and her struggle. This beautiful Bible, along with the devotionals and other Sisters in Faith books, will be guideposts on a journey for all of us to awaken a new and dynamic spirit.”

Raise Him Up: A Single Mother’s Guide to Raising a Successful Black Man ($9.99, ISBN 9781401677824), written byStephanie Perry Moore and her husband, Derrick Moore, and part of the Sisters in Faith brand, is featured in the June issue of EBONY magazine and the July issue of ESSENCE magazine. Information about other Sisters in Faith products is available online at www.thesistersinfaith.com.

Thomas Nelson, Inc., part of the HarperCollins Christian Publishing division, is a world leading provider of Christian content, and has been providing readers with quality inspirational product for more than 200 years. The Company publishes and provides multiple formats of award-winning Bibles, books, cookbooks and digital content, with distribution of its products in more than 100 countries.  The company’s live events division is the leading producer of the nation’s largest Christian live events. Thomas Nelson is headquartered in Nashville, TN with additional offices in Plano, TX. For additional information, please visit www.thomasnelson.com.

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