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James Fortune Premiering Latest Video, “Hold On”, on BET’s 106 and Park

James Fortune & FIYA’s music video for the crossover hit song, “Hold On”, will be the ‘New Joint of the Day’ on BET’s 106 & Park. The show will airs Thursday, September 27, 2012 at 6:00 pm EST. The inspiring song features famed R&B songstress Monica and gospel icon Fred Hammond.

“Hold On,” has connected with audiences everywhere and was added to Urban AC and Gospel radio. Off of Fortune’s third album, IDENTITY, “Hold On,” is a much-needed song that offers hope and healing to any situation.

Shot in HD, the stunning video was directed by Bobby Yan on location in Atlanta’s historic Carter Center in Freedom Park. F.I.Y.A. and Monica look absolutely gorgeous as Fred Hammond lends his signature brand of cool to the video’s aesthetics. Also featured are cameos by Atlanta’s own, Isaac Carree and Toya Wright.

Check out the video below:

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  1. Dean

    September 27, 2012 at 12:49 PM

    I’ll be watching!

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