TV One President Brad Siegel formally announced Tosha Whitten-Griggs as the network’s SVP, Public Relations. Whitten-Griggs joined earlier this year and oversees the full scope of TV One’s communications and public relations strategies, including corporate communications, media relations, public affairs, and program publicity. Based in Los Angeles, she serves as TV One’s primary spokesperson and chief press contact, and reports directly to Siegel.
“Tosha joins TV One as an award-winning and accomplished communications executive with more than 20 years of experience in her field,” said Siegel. “Her background, which includes major awards shows, television and film publicity, as well as extensive relationships inside the most sought-after national consumer and trade media outlets, makes her best suited to increase the profile and perception of TV One within the media, industry, and public.”
Along with extensive knowledge in corporate, TV/Film, entertainment, award shows, industry events and technology publicity, Whitten-Griggs‘ portfolio includes major feature placements in high-profile, national outlets, such as Good Morning America, Entertainment Tonight, Access Hollywood, The New York Times, Los Angeles Times, USA TODAY, Jimmy Kimmel Live, Entertainment Weekly, The Hollywood Reporter, Essence, Variety, Black Enterprise and Ebony, to name a few.
Most recently, Whitten-Griggs served as the President/CEO of The FrontPage Firm, a boutique publicity firm with notable clients and projects that include OWN, Sony Pictures Television, USA Network/Characters Unite, Netflix, TV Land, Bounce TV, The SAG Foundation, Interscope Records, Vivendi Entertainment, TD Jakes Enterprises, Central City Productions/The Stellar Gospel Music Awards, Entertainment Tonight host Kevin Frazier, singers Lalah Hathaway and Faith Evans, film executive and author DeVon Franklin, television personality and celebrity stylist Kimberly Kimble, veteran television producer Ralph Farquhar, and TV One’s NewsOne Now host and managing editor Roland S. Martin among others.
Whitten-Griggs served in positions of increasing responsibility at the Annual Screen Actors Guild Awards for eight years where she was most recently publicity director (2009-2016). She has also offered expertise to other major television and entertainment industry events, serving as executive-in-charge of publicity for The Stellar Gospel Music Awards (2010 – 2016), as well as contributing to publicity efforts on The American Music Awards, The ASCAP Pop Awards, The ASCAP Rhythm & Soul Awards and The Trumpet Awards.
She has led client visibility programs at major industry conferences including Television Critics Association, NATPE, The National Cable Show, Pan African Film Festival, National Association of Black Journalists, UNITY, American Black Film Festival and the Hollywood Black Film Festival.
Formerly BET’s senior director of corporate communications, Whitten-Griggs spent eight years directing public relations strategies and execution for the network’s original entertainment programming, series and specials, including the Annual BET Awards, Hip Hop Awards, Celebration of Gospel, Walk of Fame, BET Comedy Awards and BET’s 25th Anniversary Celebration. She was responsible for launching and/or ongoing publicity efforts for series such as American Gangster, the College Hill franchise, Baldwin Hills, and Keyshia Cole: The Way It Is, among others. She was also responsible for developing the network’s West Coast PR team, orchestrating the launch of BET.com and ran communications for the site in its first year.
Whitten-Griggs is a member of numerous professional organizations, including the Television Academy, Television Publicity Executives Committee (TPEC), Black Public Relations Society (BPRS) and serves on the board of the non-profit Abundant Life Foundation.
