Diverse Christian singer and songwriter Orlando “Substance” Rodriguez continues to position his ministry for global impact and develop music to reach people from various cultures and ages. His contemporary worship, urban gospel and pop Christian blend of music and astute gift for songwriting has the Michigan native embarking on a year of concerts and a new partnership with America’s largest African-American owned and operated Christian media company. Substance and Urban Ministries, Inc have developed a partnership that will greater serve and broaden the impact of ministry within urban churches.
UMI’s collaboration with artists like Substance provides valuable resources and strategic initiatives that aid in delivering the gospel of Jesus Christ through music. With this divine partnership, the anointed music ministry of Substance can be heard to a vast audience and UMI will be able to deliver bible-based curriculum to more communities across the country.
Substance is widely known for his sincere ability to reflect his passion for Jesus Christ. Substance has in a short time established a committed following that crosses genres from urban gospel to Contemporary Worship. This fusion of sound was cultivated early as he was raised in the west suburbs of Grand Rapids, Michigan in a Puerto Rican household. The singer/songwriter has advanced his skills over the years penning an extensive catalog of music and launching his own production studio.
Substance is finishing up his forthcoming project TURN THE WORLD OFF produced by Chuck Alkazian (Percy Bady, Desmond Pringle, Christina Aguilera). He has also collaborated with some of the industries’ most prolific and sought after songwriters – Eddie Tucker, Steve Siler, Dwight Liles and Tony Wood.
Urban Ministries, Inc. is the largest independent, African American-owned and operated Christian media company. We publish Christian education resources, including Bible studies, Sunday School and Vacation Bible School curriculum, books, movies, and websites designed for African American churches and individuals seeking a Christ-centered perspective on faith and life issues.
