Gospel’s Sweetheart and Sunday Best Judge Kierra Sheard teamed up with Saving Our Daughters to create an uplifting PSA, titled “Don’t Quit”. The goal of the campaign is to encourage young ladies who want to give up on life. In an effort to save ‘Our Daughters’ from homelessness, Kierra lets them know that God has a plan!
Kierra’s PSA platform will collaborate with her new album, GRACELAND, which hits stores July 22nd. The exuberant first single, “2nd Win,” plays in the PSA and fittingly underscores the PSA’s message about overcoming life’s challenges. Kierra’s PSA was directed and created by celebrity photographer Derek Blanks of Atlanta Georgia.
Check out the PSA below: