Knowles says, “I leave that to attorneys to handle this part of it. I think for me and my 20 years in the music industry…Whenever situations like this come, I look at them as opportunities, an opportunity that this has allowed for Music World Gospel to really understand better the landscape to build those relationships at radio with the other different affiliates, like Sheridan and Clear Channel and many others.”
According to reports on EURweb, the music executive is choosing to focus his energy on expanding his label’s reach into the world of AM radio. He shares that his artists have received more airplay. “It’s an opportunity for us. In the 20 years, we’ve always thought outside the box and it’s been real successful for us,” he continued. “I’m so happy to be able to understand AM radio better and continue to build relationships with all gospel stations. So it’s been an opportunity for us.”
Music World Gospel’s radio station expansion comes as Knowles deals with by Radio One pulling all of Music World Music songs and artists from their radio stations around the country. The Music World Gospel roster of artists includes Bryan Courtney Wilson, BET Sunday’s best winners Le’Andria Johnson and Amber Bullock, Trin-I-Tee 5:7, Micah Stampley, Juanita Bynum and Vanessa Bell Armstrong.
In regard to the influence of all radio outlets, Knowles noted how stations on the AM dial are underestimated by record executives in gospel who fail to realize their reach for the gospel community. “It’s allowed us to approach our business differently and it’s a great thing because the results have been overwhelming as we’ve approached our business differently instead of before,” he explained. “Ninety percent of all our artist radio promotions was done with Radio One. Now this allows us to view that whole landscape differently…We’ve done all of our promotions differently. We’ve done all of our advertising differently. So it’s bit of an opportunity.”
As he looks ahead, Knowles is clear in his objective to rise above the issue with Radio One and make sure Music World Gospel is on track. The lawsuit and airplay ban seemingly has not affected him in the least as he views Radio One’s Cathy Hughes, of all people, as “a friend.”
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