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Deon Kipping Releases New Music + Launches Label

After a four-year recording hiatus, Billboard No. 1 recording artist, songwriter, producer, and cancer survivor Deon Kipping “God Is Working” song is trending top 30 on BDS Gospel Airplay chart. Released November 20, 2020, the song is produced and written by Kipping and Will Davis and is the follow-up to his last recording, his 2016 Billboard #1 album Something To Talk About. “God Is Working” is available now for digital download and the official music video for “God Is Working” can be viewed here:

With Kipping’s ongoing evolution as a young man, father, singer, songwriter, producer, and worship leader he now adds record label executive to his name with the announcement of launching his urban mainstream and inspirational record company, The Underestimated Group, and the signing of The Huddle Worship, a diverse Christian music collective that’s comprised of worshippers, songwriters, and musicians from different cultural backgrounds. Founded by Kipping, The Huddle Worship was birthed by him gathering them in a house for worship and writing sessions, which has led to their debut digital single “Waiting For Me” released to all digital platforms today and is available for download.

As the record label’s president, Kipping will be responsible for overseeing artist signings, the growth of the companies publishing assets, and development strategies. The Underestimated Group will provide its roster of artists music production, mastering, A&R, Grassroots and Digital Marketing, Content Creation/Monetization, Sync and Business Affairs and Strategic Partnerships, which includes national radio promotions fueled by premiere company By Any Means Necessary and publicity powered by HARDY PR led by highly respected and experienced music industry veterans, Jerome Hunt and Jason Hardy. Both bring complementary strengths and perspectives to The Underestimated Group and will work closely together along with Kipping and his long-time manager and business partner, music veteran Gerald Isaac of Gerald Isaac Music Group to further the label’s mission.

Additionally, Kipping has joined Pastor Ron Carpenter, Gerald Haddon (music director), and Ashley Hayes (worship leader) as Worship Leader for Redemption East in Greenville, South Carolina. In 2017, he was diagnosed with stage 3 cancer. Several gospel artists responded with prayer and support on their own social media pages, including Gospel superstar Kirk Franklin tweeting “Please stop for a moment and pray for my homie @thatdudedeon who has stage 3 cancer.” Less than a year later, Deon Kipping took to his Instagram social page and declared that he was cancer-free.

A native of Bridgeport, CT, Kipping launched into the Gospel music industry in 2005 as a songwriter penning his first radio hit “Incredible God, Incredible Praise” for JJ Hairston & Youthful Praise, which led to an ASCAP Rhythm & Soul Award win for “Praise Him in Advance,” which was recorded by Marvin Sapp and peaked at #2 on Billboard’s Gospel Airplay chart. Thereafter Kipping continued composing countless billboard genre hits including “Immediately” for Tasha Cobbs Leonard, “Better” for The Showers, and “Let Your Power Fall” for James Fortune feat. Zacardi Cortez) to name a few. As an artist, he released his debut independent project Real Life, Real Worship in 2006, followed by his breakthrough release I Just Want to Hear You (Verity/RCA Inspiration) in 2012, which landed on the Billboard 200 chart and No. 6 on the Top Gospel Albums chart. In 2016, he released an EP titled A Place Called Victory. The EP served as a foreshadow to his next full-length album Something To Talk About (RCA Inspiration) that was released later that same year and garnered him his first Billboard No. 1 on the Top Gospel Albums chart.


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About Khalif M. Townes

Khalif M. Townes is the Founder/President/CEO of The Townes Media Group, LLC (formally Urban Roundup Group, LLC.) He is also the creator of uGospel.com. Townes formed uGospel.com to provide an outlet where up to the minute information on the Faith Based Community and Gospel Music Industry can be accessed with the click of a button.
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