LeCrae and Dwayne Wade Help Launch “This Is Fatherhood” National Campaign

Grammy award-winning hip hop artist LeCrae and World Champion basketball player Dwyane Wade join forces for the launch of the “This Is Fatherhood” National Campaign. The campaign will begin with the nation’s first ever “Fatherhood Challenge”, where contestants will submit a song, photo, video or an essay that answers the question, “What does fatherhood mean to me?” Submissions for the contest must be made by visiting www.thisisfatherhood.com.  Participants will compete for cash prizes and a trip to Washington D.C.

The “This Is Fatherhood” campaign has combined a diverse set of cultural influences and fatherhood experts to support the competition. The judging panel is comprised of elite professionals who have won Grammys, Pulitzer Prizes, and British Academy Awards. They are anchored by the U.S Department of Justice’s Center for Faith Based and Neighborhood Partnerships, and an array of pre-eminent nonprofit and media organizations.

The Fatherhood Challenge is one of the first initiatives of its kind that takes a preemptive approach toward the fatherless crisis by creating awareness of the issue among youth and adults alike through utilizing the power of social media and emerging technology.

“This Is Fatherhood” is a cohort of cultural influences and organizations devoted to restoring America’s commitment to healthy fatherhood.

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